Collaborative branding with Rosina Possingham The Innovation & Collaboration Centre (ICC). The project involved creation of branding, collateral and a website concept that was implemented by UniSA. The Innovation & Collaboration Centre (ICC) is a strategic partnership between the University of South Australia (UniSA), the South Australian Government and DXC Technology (DXC), supporting technology-based incubation and business growth. By leveraging world class technology through DXC and UniSA's expertise in business growth, creative thinking, commercialisation and technology, the ICC supports the lifecycle from idea generation to growth and expansion for students, businesses and industry. The Centre provides a multidisciplinary environment where SMEs, students and entrepreneurs can access a wide range of expertise to help them develop their products and grow their business.